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Using case studies and industry-derived projects, students study the creative strategies behind promotional campaigns, with a focus on the importance of precision demographics. Coursework in concept and project development, social and viral communication methods, media planning and digital graphics prepares you to enter the advertising and communications fields. Students also will produce a professional portfolio highlighting their skills.

In today's digital world, employees with skills to apply new methods of implementing advertising strategies are in demand. A strong ability to visualize ideas and to problem-solve creatively, with a strategic focus, also are important.